With the constant promotion of the process of integration of global economy, the retail business as the terminal station of sales, also have incorporated this process progressively and have formed the turbulent internationalized tide. This article analyzes the influence of transnational retailers on the Chinese local retailers by studying the situation of the Chinese retailers、 the foreign invested retail corporations, and the competition of them. Then I conclude that the influence of transnational retailers to the local retail corporation mainly in manufacturers,consumers,the mode of competition ,industry rules and so on .Finally this article gives some policy advice to the local retail corporations.
KEYWORDS:Transnational Retailers Local retailers Competition Affect Countermeasure